Our Beginnings and Who We Are Today
Seelye Auto Group is celebrating over 60 years of business serving the communities of Southwest Michigan and beyond since 1963! Our 4 stores specialize in making the process easy and completely transparent. We give customers many different options to choose from in our sales and service departments that focus on the speed, convenience, and ease of doing business with us. Our Auto Group offers New and Certified Pre-owned programs with Chrysler, Dodge, Jeep, Ram, Kia, and Ford vehicles.
When it comes to preowned inventory, our selection of high-quality vehicles covering a wide range will not disappoint! Our highly trained professionals are eager to assist you with leasing questions, reserving a new vehicle, or financing that may apply. We believe in treating ALL customers with respect and understand each customer is unique in their specific needs being met for the best experience possible. We also have one of the largest volume Fleet/Commercial departments in West Michigan, offering non-conventional retail options that may apply to businesses, schools, government agencies, or non-profit organizations.
Our Service and Parts Departments continue to grow by offering new ways to serve you with a better experience! Our Parts Department offers both wholesale and retail services. They can also help with in-stock or ordered Accessories to customize many different types of vehicles! If you’re looking to keep your vehicle clean, we have an on-site Detail Shop with numerous menu options to choose from. We also offer Pickup and Delivery along with loaner/rental programs to accommodate when inventory is available. Recently, we were one of the first in our area to commit to a Mobile Service Unit that gives us the ability to schedule specific work off-site with a Certified Technician at your business or home! We look forward to continuing to find opportunities that make servicing your vehicle with us easier and more convenient!
Our Philosophy
Seelye Auto Group is family-owned with 3 generations of strong leadership in our business and community. Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye, our pledge to be involved and give back to our community has always been a priority. With the vision and leadership of Mike Seelye, this year marks the 25-year anniversary of celebrating the Donald J Seelye and Steven Little Tyler Memorial Golf Classic. Proceeds from this event are distributed to the American Cancer Society for continued research and financial relief to those in need.
Recently, our Auto Group decided to join the small percentage of family-owned dealerships in the country that no longer pay their salespeople commissions. In doing so, we are confident the customer experience will go to the next level with true professionals focused on what’s best for your needs. They will now be compensated on volume and customer service metrics we believe will closely align with the best interest of the customer. This is designed to have a specific focus on the speed, convenience, and transparency of our process that we hope stands out to customers in ways they could have never imagined! We also offer one of the best money-back and buy-back guarantees in our industry to give you peace of mind in making the right decision without pressure.
KIA Kalamazoo Sales & Service Center
Our brand new Seelye Kia of Kalamazoo Sales and Service Center is officially open for business! In late 2023, Kia Corporate visited our Stadium Drive Campus in Kalamazoo to see the completion of their FIRST Sales & Service combination remodel of its kind in the United States!
We are honored to be the blueprint for others to follow! It was a huge investment, but our customers, the community of Kalamazoo, and our long-term commitment to Kia were worth it. This expansion to our Stadium Drive campus gives us 5 EV charging stations, 4 of which are customer-facing.
Our new 13,000 square foot Service Facility will now connect to our Sales Showroom. This will allow us to speed up scheduled and non-scheduled service work by adding 12 new service bays. It will also include spacious and comfortable customer lounges with added amenities to better serve our guests.
This puts us in a position to schedule service work the same week to better serve our current guests and invite new ones to experience our commitment to 5 Star customer service. We invite our community to celebrate this momentous occasion with us and fully understand it wouldn’t be possible without incredible support over many years from our customers.
Commitment to Electric Vehicles
Seelye Auto Group’s goal is a commitment to provide a top level experience for our customers that sets the bar for transparency and efficiency! Our commitment includes staffing highly trained team members who are held to high standards of certification to meet the demands of the growing EV market. We also offer several customer facing charging stations that add value to current and future infrastructure needs.
Seelye Ford was the first Ford dealership in the greater Kalamazoo area to fully commit to Model e Certified Elite status. This will allow us to have the resources available to be one of the Premier Sales and Service EV dealers in West Michigan! We’re always looking for ways to elevate the ownership experience for our EV customers.
Community Driven And Focused
Seelye Auto Group believes we have a strong impact and influence in bettering the communities we serve through our business platform. The following list highlights many of our community partners:
Seelye Auto Group Awards and Recognition
- 2025 Edmunds Five-Star Premier Dealer (All Campuses)
- 34 Time Winner of Edmunds Five-Star Dealer Award
- Best and Brightest Companies to Work For In the Nation 2021, 2022, 2023, 2024, and 2025
- Best and Brightest Companies to Work For In West Michigan 2021, 2022, 2023, 2024, and 2025
- Best and Brightest Companies to Work For TOP 101 In The Nation 2021, and 2024
- Cars.com 2025 Consumer Satisfaction Award – Seelye Kia of Kalamazoo
- Cars.com 2025 Michigan Ford Dealer Of The Year – Seelye Ford of Kalamazoo
- Cars.com 2025 Michigan Kia Dealer Of The Year – Seelye Kia of Kalamazoo
- Cars.com 2025 Michigan Chrysler, Dodge, Jeep and RAM Dealer Of The Year – Seelye Paw Paw
- 2024 CarFax Top-Rated Lifetime Dealer Award
- 2024 CarFax Top-Rated Dealer Award
- “5X” CarFax Top-Rated Dealer Award for 5 Sequential Top-Rated Wins (Seelye Ford, Seelye Kia Kalamazoo; 2019-2023)
- CarGurus Top-Rated Dealer 2023 (Seelye of Paw Paw)
- 2023 Broncos Kitchen Kalamazoo President’s Award
- 2023 God’s Kitchen of Michigan Chairman’s Award – In Recognition and Gratitude for Efforts to Help Their Soup Kitchen Fight Hunger in West Michigan.
- Seelye Kia Kalamazoo: First Brand Model Store for Combined Sales and Service Center in the Country
- Seelye Kia Kalamazoo: Matt “Pinky” Lessley, #1 In the State of Michigan for New Kia Sales in both 2023 and 2024
- Seelye Kia Kalamazoo: Matt “Pinky” Lessley, top fundraiser for American Cancer Society’s Men Wear Pink Campaign in Michigan for the 3rd year in a row.
- Seelye Kia Kalamazoo & Battle Creek: Members of the only NADA Kia 20 Group
- Seelye Auto Group Vice President, Stan Qualls, is also the President of the NADA Kia 20 Group.
In 2024, our stores were the ONLY Edmunds Five-Star Premier Dealers in Michigan. Additionally, Seelye Ford was the ONLY Ford Dealer to be awarded Edmunds Five-Star Premier Dealer IN THE COUNTRY, and Seelye CDJR of Paw Paw was the only Chrysler, Dodge, Jeep, Ram Dealer IN MICHIGAN to be awarded Edmunds Five-Star Premier Dealer status.
About Our President
- Mickey Seelye is featured in the 43rd Annual Forbes 400 Edition of Forbes Magazine as a Marquis Who’s Who 2024 Top Business Owner.
- Mickey Seelye was recognized as a Distinguished Leader of 2023 in The Wall Street Journal Marquis Who’s Who and approved as a subject of biographical record in Who’s Who in America for 2023. This inclusion is limited to individuals who possess professional integrity, demonstrate outstanding achievement in their respective fields and have made innumerable contributions to society as a whole.
- Mickey Seelye was featured as a Top Professional in The Wall Street Journal.
- Selected to a two-year term as a member of the Kia Regional Dealer Council in 2025.
- 2023 Certificate of Completion Kalamazoo Regional Citizens Academy, highlighting commitment and dedication to strengthening relationships between the community and law enforcement.
- Seelye Auto Group received the 2020 Torch Award for Ethics from the Better Business Bureau Serving Western Michigan. The following year, Mickey Seelye served on the judging panel with their organization and other business leaders to determine 2021 winners.
- Completed the academic and ethical requirements for AFIP Certification (The Association of Finance & Insurance Professionals) in 2018.
- Speaker: The Movement Leadership Conference 2023 (Grand Rapids, Michigan)
- Speaker: Inaugural Car Church Conference 2023 (Austin, Texas)
- Speaker: Car Church Conference 2024 (Austin, Texas)
- Speaker: Dealer Panel Speaker, Pinnacle Speaker, Pinnacle Training Center Grand Opening 2022 (Atlanta, Georgia)
- Graduate of Portage Central High School.
- Completed Business Degree at Olivet College with a concentration in Marketing.
- Lettered in Men’s Soccer and Track at Olivet College.
- As a freshman in 1997, Mickey Seelye was a member of the first winning Men’s Soccer team in Olivet College history.
- As a 4 year member of the Olivet College Men’s Soccer Program, Mickey Seelye was a captain in 1999 and 2000. He received the Comet Award and Co-Defensive Most Valuable Player Award in 2000.
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