Why Buy From Seelye Auto Group
Our Beginnings and Who We Are Today
Seelye Auto Group has been proudly serving the communities of Southwest Michigan and beyond since 1963. Our 5 stores specialize in making the process easy and completely transparent. We give customers many different options to choose from in our sales and service departments that focus on the speed, convenience, and ease of doing business with us. Our Auto Group offers New and Certified pre-owned programs with Chrysler, Dodge, Jeep, Ram, Kia, and Ford vehicles, as well as a selection of high quality, independent pre-owned vehicles at the following locations:
- Seelye Ford of Kalamazoo : New & Certified Pre-Owned Fords, Commercial & Fleet Center, and various Pre-Owned Inventory + Service Center
- Seelye Kia of Kalamazoo : New & Certified Pre-Owned Kias, and various Pre-Owned Inventory + Service Center
- Seelye Kia of Battle Creek : New & Certified Pre-Owned Kias, and various Pre-Owned Inventory + Service Center
- Seelye CDJR of Paw Paw : New & Certified Pre-Owned Chrysler, Dodge, Jeep, and Rams, plus various Pre-Owned Inventory + Service Center
- Seelye Select on 9th Street : High Quality, Great Value Pre-Owned Inventory + Independent Service Center (Service also open on Saturdays)
Our Philosophy…
We believe in treating ALL customers with respect and understand each customer is unique in their specific needs being met for the best experience possible.
Seelye Auto Group is family-owned with 3 generations of strong leadership in our business and community.
Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye (current Auto Group President), our pledge to be involved and give back to our community has always been a priority. This committment of putting our community and customers first has also led to many nationally recognized awards as a byproduct, and evidence of how we value your experience!
Community Driven And Focused
Seelye Auto Group believes we have a strong impact and influence in bettering the communities we serve through our business platform. The following list highlights many of our community partners:
Seelye Auto Group Awards and Recognition
- 2026 Edmunds Five-Star Premier Dealer (All Brand Affiliated Campuses)
- 2026 Edmunds Five-Star Dealer Award (Seelye Select on 9th Street)
- 38 Time Winner of Edmunds Five-Star Dealer Award
- Best and Brightest Companies to Work For In the Nation 2021, 2022, 2023, 2024, 2025, and 2026
- Best and Brightest Companies to Work For In West Michigan 2021, 2022, 2023, 2024, 2025, and 2026
- Best and Brightest Companies to Work For TOP 101 In The Nation 2021, and 2024
- Cars.com 2026 Consumer Satisfaction Award – Seelye Kia of Kalamazoo
- Cars.com 2026 Michigan Ford Dealer Of The Year & National Ford Dealer Winner – Seelye Ford of Kalamazoo
- Cars.com 2026 Michigan Kia Dealer Of The Year & National Kia Dealer Winner – Seelye Kia of Kalamazoo
- Cars.com 2026 Michigan Chrysler, Dodge, Jeep and RAM Dealer Of The Year – Seelye Paw Paw
- 2025 CarFax Top-Rated Lifetime Dealer Award (Seelye Ford, Kia Kalamazoo, Kia Battle Creek)
- 2025 CarFax Top-Rated Dealer Award (Seelye CDJR Paw Paw)
- “5X” CarFax Top-Rated Dealer Award for 5 Sequential Top-Rated Wins
(Seelye Ford and Seelye Kia Kalamazoo 2019-2023, Seelye CDJR Paw Paw 2020-2025)
- 2023 Broncos Kitchen Kalamazoo President’s Award
- 2023 God’s Kitchen of Michigan Chairman’s Award – In Recognition and Gratitude for Efforts to Help Their Soup Kitchen Fight Hunger in West Michigan.
- Seelye Kia Kalamazoo: First Brand Model Store for Combined Sales and Service Center in the Country
- Seelye Kia Kalamazoo & Battle Creek: Members of the only NADA Kia 20 Group
- Seelye Auto Group Vice President, Stan Qualls, is also the President of the NADA Kia 20 Group.
In 2024, our stores were the ONLY Edmunds Five-Star Premier Dealers in Michigan. Additionally, Seelye Ford was the ONLY Ford Dealer to be awarded Edmunds Five-Star Premier Dealer IN THE COUNTRY, and Seelye CDJR of Paw Paw was the only Chrysler, Dodge, Jeep, Ram Dealer IN MICHIGAN to be awarded Edmunds Five-Star Premier Dealer status.
About Our President
- Mickey Seelye is featured in the 43rd Annual Forbes 400 Edition of Forbes Magazine as a Marquis Who’s Who 2024 Top Business Owner.
- Mickey Seelye was recognized as a Distinguished Leader of 2023 in The Wall Street Journal Marquis Who’s Who and approved as a subject of biographical record in Who’s Who in America for 2023. This inclusion is limited to individuals who possess professional integrity, demonstrate outstanding achievement in their respective fields and have made innumerable contributions to society as a whole.
- Mickey Seelye was featured as a Top Professional in The Wall Street Journal.
- Selected to a two-year term as a member of the Kia Regional Dealer Council in 2025.
- 2023 Certificate of Completion Kalamazoo Regional Citizens Academy, highlighting commitment and dedication to strengthening relationships between the community and law enforcement.
- Seelye Auto Group received the 2020 Torch Award for Ethics from the Better Business Bureau Serving Western Michigan. The following year, Mickey Seelye served on the judging panel with their organization and other business leaders to determine 2021 winners.
- Completed the academic and ethical requirements for AFIP Certification (The Association of Finance & Insurance Professionals) in 2018.
- Speaker: The Movement Leadership Conference 2023 (Grand Rapids, Michigan)
- Speaker: Inaugural Car Church Conference 2023 (Austin, Texas)
- Speaker: Car Church Conference 2024 (Austin, Texas)
- Speaker: Dealer Panel Speaker, Pinnacle Speaker, Pinnacle Training Center Grand Opening 2022 (Atlanta, Georgia)
- Graduate of Portage Central High School.
- Completed Business Degree at Olivet College with a concentration in Marketing.
- Lettered in Men’s Soccer and Track at Olivet College.
- As a freshman in 1997, Mickey Seelye was a member of the first winning Men’s Soccer team in Olivet College history.
- As a 4 year member of the Olivet College Men’s Soccer Program, Mickey Seelye was a captain in 1999 and 2000. He received the Comet Award and Co-Defensive Most Valuable Player Award in 2000.
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