Our Beginnings and Who We Are Today…
Seelye Auto Group has been proudly serving the communities of Southwest Michigan and beyond since 1963. Our 5 stores specialize in making the process easy and completely transparent. We give customers many different options to choose from in our sales and service departments that focus on the speed, convenience, and ease of doing business with us. Our Auto Group offers New and Certified pre-owned programs with Chrysler, Dodge, Jeep, Ram, Kia, and Ford vehicles, as well as a selection of high quality, pre-owned vehicles at the following locations:
- Seelye Ford of Kalamazoo : New & Certified Pre-Owned Fords, Commercial & Fleet Center, and various Pre-Owned Inventory + Service Center
- Seelye Kia of Kalamazoo : New & Certified Pre-Owned Kias, and various Pre-Owned Inventory + Service Center
- Seelye Kia of Battle Creek : New & Certified Pre-Owned Kias, and various Pre-Owned Inventory + Service Center
- Seelye CDJR of Paw Paw : New & Certified Pre-Owned Chrysler, Dodge, Jeep, and Rams, plus various Pre-Owned Inventory + Service Center
- Seelye Select on 9th Street. High Quality, Great Value Pre-Owned Inventory + Independent Service Center (Service also open on Saturdays)
Seelye Auto Group is family-owned with 3 generations of strong leadership in our business and community.
Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye (current Auto Group President), our pledge to be involved and give back to our community has always been a priority. This direction has of putting our community and customers first has also led to many nationally recognized awards as a byproduct, and evidence of how we value your experience. Learn More about WHY TO BUY WITH SEELYE >
When it comes to pre-owned inventory, our selection of high-quality vehicles covering a wide range of makes and models will not disappoint! Our highly trained professionals are eager to assist you with questions regarding leasing, reserving a new vehicle, or financing that may apply.
In recent years, our Auto Group made the decision to join the small percentage of family-owned dealerships in the country who no longer pay their salespeople commissions. In doing so, we are confident the customer experience will go to the next level with true professionals focused on what’s best for your needs. They will now be compensated on volume and customer service metrics we believe will closely align with the best interest of the customer. This is designed to have a specific focus on the speed, convenience, and transparency of our process that we hope stands out to customers in ways they could have never imagined! We also offer one of the best money-back and buy-back guarantees in our industry to give you peace of mind in making the right decision without pressure.
Seelye Ford of Kalamazoo
Founded by Donald J. Seelye, opening in 1963, this store became the first brand-affiliated dealership and service center in what became Seelye Auto Group. Today, Seelye Ford is one of the highest rated and most reviewed dealerships in Michigan, and features one of the most highly certified Service teams in our region! We also have one of the largest volume Fleet/Commercial departments in West Michigan, offering non-conventional retail options that may apply to businesses, schools, government agencies, or non-profit organizations.
Seelye Ford was one of the first in our area to commit to a Mobile Service Unit that gives us the ability to schedule specific work off-site with a Certified Technician at your business or home! We look forward to continuing to find opportunities that make servicing your vehicle with us easier and more convenient! Seelye was also the first Ford dealership in the greater Kalamazoo area to fully commit to Model e Certified Elite status. This will allow us to have the resources available to be one of the Premier Sales and Service EV dealers in West Michigan! We’re always looking for ways to elevate the ownership experience for our EV customers.
Seelye Kia of Kalamazoo Sales & Service Center
Serving Southwest Michigan with excellence for about 30 years, Seelye Kia of Kalamazoo, is one of most awarded and highly rated Kia Dealers in our Region.
Renovations to our Seelye Kia of Kalamazoo Sales and Service Center was completed in late 2023, with Kia Corporate visiting our Stadium Drive Campus in Kalamazoo to see the completion of their FIRST Sales & Service combination remodel of its kind in the United States! We were honored to be the blueprint for others to follow!
Seelye Kia of Battle Creek Sales & Service Center
Our Seelye Kia of Battle Creek Sales and Service Center followed the brand remodel our Kalamazoo store set. With renovations completed mid 2026, our Battle Creek location has just about doubled the square footage of it’s original building, offering more efficiency and convenience to elevate your experience!
Seelye Chrysler, Dodge, Jeep, Ram of Paw Paw Sales & Service Center
Seelye CDJR of Paw Paw offers a transparent, easy to work with dealership with great selections, competitive pricing and award winning service. We also have an award winning service department to be able to help maintain and repair your vehicles with excellence, located just off of i-94 in Paw Paw.
Seelye Select on 9th
Seelye Select, opening in late 2025, is our independent expansion on 9th Street in Kalamazoo. Seelye Select follows the same transparent, customer focused process as the rest of our Auto Group and features high-quality pre-owned vehicles, as well as a dealer level service department. Our service department offers walk-ins, same-day appointments and is open for full service capabilities on Saturdays. We are so excited to provide another great option to serve our local community while offering the same great, transparent service and process that Seelye Auto Group has held to for years!
Parts & Service
Our Service and Parts Departments available at all locations continue to grow and offer new ways to serve you with a better experience! Our Parts Departments offer both wholesale and retail services. They can help with in-stock or ordered Accessories to customize many different types of vehicles! We also offer Pickup and Delivery along with loaner/rental programs to accommodate when inventory is available.
Commitment to Electric Vehicles
Seelye Auto Group’s goal is a commitment to provide a top level experience for our customers that sets the bar for transparency and efficiency! Our commitment includes staffing highly trained team members who are held to high standards of certification to meet the demands of the growing EV market. We also offer several customer facing charging stations that add value to current and future infrastructure needs.
