Our Beginnings...

Don Seelye Ford Retro


The Seelye Auto Group founder, Donald J Seelye, served our country as a member of the United States Marine Corps. Don was shot and wounded while courageously fighting for our freedom in the Battle of Iwo Jima in World War II. While recovering, Don received a purple heart and personal visit from President Harry S. Truman, thanking him for his sacrifice. Donald J Seelye passed away in 1997, but his discipline, commitment to others, and attention to detail live on in our dealership today.

Our Philosophy...

Old Don Seelye Ford


Seelye Auto Group is family owned with 3 generations of strong leadership in our business and community. Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye, our pledge to being involved and giving back to our community has always been a priority. With the vision and leadership of Mike Seelye, this year marks the 20-year anniversary celebrating the Donald J Seelye and Steven Little Tyler Memorial Golf Classic. Proceeds from this event are distributed to the American Cancer Society for continued research and financial assistance for those in need.

In 2016, our employees wanted to set a record for funds raised in our annual United Way of Southwest Michigan Campaign. With the highest participation rate from our employees we had ever seen, we surpassed this lofty goal and set a new benchmark for the future. Other organizations within the community we have partnered with for many years include, but are not limited to, Big Brothers/Big Sisters, The Boys and Girls Club, Kalamazoo Gospel Mission, Kalamazoo Civic Theatre, and the Donald J Seelye Athletic Center for student-athletes at Western Michigan University.



On March 28th, 2018, Seelye Ford and Seelye Kia Kalamazoo were presented national awards by Edmunds.com. This placed us as the best in Michigan and among the elite in the U.S.!




The honors granted from Edmunds, an online information research and resource provider, include:


Seelye Ford is the only 5-Star Premier Dealer in Michigan and is one of just four Ford dealers in the country to earn the recognition.


Seelye Kia of Kalamazoo is the only Kia dealer in Michigan to be recognized as a 5-Star Dealer. It is also one of only 15 in the country recognized with back-to-back 5-Star Dealer Awards. 


Seelye Auto Group is one of three in the country to have a Premier 5-Star dealer with a back-to-back winner under the same ownership.


Seelye Auto Group is the only auto group in Michigan with more than one store recognized as a 5-Star dealer of any form.




Visit Our Dealership Sites Below!